As themes of environmental responsibility and "eco-friendly" products gradually become more familiar to today's consumer, this new direction in consumerism is already taking hold in the quilting world. Marcus Fabrics, a leading manufacturer of fine quality fabrics for quilting, sewing and crafts, introduces OASIS CANVAS, a new collection with style as well as the environment in mind.
Stephanie Dell 'Olio, president of Marcus Fabrics' retail division, explains that sales of these specialty fabrics will also support organizations that are concerned with the environment, continuing Marcus' tradition of giving back: "Marcus has always strived to maintain a high degree of responsible corporate citizenship, and we're pleased to bring to market these contemporary, ecologically sound fabrics to those customers with an equally strong desire to protect the environment, while creating beautiful projects."
Oasis Canvas is a classic linen-weave décor weight fabric made of certified 100% organic cotton, and colored with eco-friendly dyes. Solid colors in this group include conventional, earthy tones with a casual look and feeling that is gaining popularity in contemporary design circles.
OASIS CANVAS is yarn-dyed for increased color penetration and light fastness & durability, and manufactured according to home décor textile standards. The OASIS color range was designed to coordinate with FROM THE GARDEN, a sophisticated floral group by Edelen Wille for Marcus Fabrics. Look for these new collections in independent quilt shops and fabric stores in January 2008.
Understanding "Eco-Friendly" Fabrics
Eco-friendly dyeing is a multi-faceted endeavor. Generally, it ensures that the dyestuff is free of toxins; dyeing methods use minimal amounts of energy and resources; workers are provided with safe work areas and fair wages; and the process waste is disposed of in a safe manner.
Organic cotton is cultivated in fields free of pesticides or chemical fertilizers. To earn the designation of "Certified Organic," the cotton plants must have been grown in a field that has been pesticide-and chemical free for three previous years. The extra handling required to cultivate earth-friendly cotton makes it slightly more expensive, it is the preferred choice for those who are concerned about the environment, as well as consumers who suffer from allergies or chemical sensitivities.